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Pricing Strategies A Marketing Approach
Pricing Strategies A Marketing Approach



Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts....



Pricing Strategies A Marketing Approach

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